Name logo design
I created a name wordmark for myself. Since I already have a brand identity of sorts, the goal was to experiment with loose lettering and sans serifs in a way that wasn’t boring and just looked like a typed font.
Brand Archetype switch
The goal of this team assignment was to reposition the archetype of a well-known brand and then redesign its logo to align with the new brand archetype. My team chose GoPro and switched from the Hero Archetype to the Ruler Archetype.
Milestone Two- Holiday Campaign
The goal for this assignment was to create a holiday campaign with graphics for an existing brand. The campaign should fit the archetype of the brand. I chose Peace Tea because I enjoy the drink, but also because I could see spreading love as an extension of the brand's current messaging of spreading peace.
Ad journal #2 - Creative brief
more text here
Milestone Three- Ad campaign
The designs for the above creative brief.
Goal: Get more Gen Z adults and Millennials to purchase and try Liquid Death for the first time by creating an ad campaign that highlights product sustainability, honesty, and quality.
Product Photography, by me:
